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PORTFOLIO
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Mayor Woody Baird – Political Campaign Strategy
This project centered around strengthening the digital presence of Mayor Woody Baird’s re-election campaign. My primary responsibility was to create and manage the official campaign website, ensuring it was professional, mobile-friendly, and served as the central hub for campaign messaging. The site featured straightforward navigation, landing pages for community involvement and policy priorities, and a design that reflected the timeless and trustworthy brand of the campaign. In addition to the website, I participated in weekly content meetings to support the alignment of social media messaging. The project delivered significant results, with the campaign page achieving nearly 300K views and almost 50 days of total watch time, highlighting both strong voter connection and message retention.
Will Tampling – Real Estate Marketing
For this project, I collaborated with Will Tampling, a Lake Martin realtor, to enhance his social media strategy and effectively showcase his property listings. Real estate is a crowded space, so the objective was not only to showcase homes but to build Will’s credibility as a trusted Lake Martin specialist. I coordinated weekly with him to select priority listings, then transformed those into visually engaging reels and posts using professional photography and storytelling captions. The campaign resulted in a significant increase in reach, views, and watch time, transforming static property posts into high-engagement content that resonated with serious buyers.
A&O Tree Service – Social Media Growth
This project focused on building an authentic social media presence for A&O Tree Service, a local company specializing in the removal of hazardous trees. Starting from a modest Facebook following, my goal was to increase visibility and create content that homeowners in the community found trustworthy. I developed a tailored content plan that showcased the crew’s skill and professionalism through real jobsite photos, branded visuals, and captions centered on safety and property protection. The result was a dramatic increase in engagement, views, and watch time, proving that even small businesses can achieve substantial growth when their digital presence is authentic and relatable.
Weekend Collective
Designed stickers that capture the essence of creativity and style. I have also embedded a shop link on the webpage for easy access. Shop the Weekend Collective collection today!
Kentucky Derby Party – Howard Farms
For the 151st Kentucky Derby, I designed a cohesive invitation and menu suite for Howard Farms' annual Derby celebration. The project called for a blend of Southern charm and classic elegance, reflecting the spirit of the Derby while staying true to the host's rustic-chic aesthetic.
The invitation features floral elements, jockey artwork, and event details with an emphasis on hospitality and festivity. The accompanying menu—titled "Derby Bill o’ Fare"—highlights regional favorites and signature Derby Day offerings, with a structured layout and playful typographic elements that nod to racing themes.
This project showcases my ability to create event collateral that is not only visually compelling but also functional and on-brand for private gatherings.
The invitation features floral elements, jockey artwork, and event details with an emphasis on hospitality and festivity. The accompanying menu—titled "Derby Bill o’ Fare"—highlights regional favorites and signature Derby Day offerings, with a structured layout and playful typographic elements that nod to racing themes.
This project showcases my ability to create event collateral that is not only visually compelling but also functional and on-brand for private gatherings.
Chase Good Dreams
This project is an early step in building the brand identity for Chase Good Dreams, a motivational and faith-based speaking platform led by Chase Anderson. The goal was to create a clean, modern, and masculine business card that reflects Chase’s mission—encouraging others to pursue their dreams with faith and determination.
The design features a monochrome color scheme for a sleek and professional look, balanced with a touch of playfulness through a custom logo: a cloud icon symbolizing aspirations, with "Chase Good Dreams" written underneath. A QR code is placed on the back for seamless access to Chase’s online presence, ensuring easy connection and engagement.
This project is part of a larger branding initiative, with future plans to develop Chase’s website and social media presence to further amplify his message.
The design features a monochrome color scheme for a sleek and professional look, balanced with a touch of playfulness through a custom logo: a cloud icon symbolizing aspirations, with "Chase Good Dreams" written underneath. A QR code is placed on the back for seamless access to Chase’s online presence, ensuring easy connection and engagement.
This project is part of a larger branding initiative, with future plans to develop Chase’s website and social media presence to further amplify his message.
Graduation Party Invitation
A clean and elegant invitation designed to celebrate Auburn University's Class of 2025 graduates. The design features a playful yet sophisticated hand-drawn bow and ribbon in Auburn-inspired orange, complementing a refined script and serif typography. The layout maintains clarity and warmth while incorporating a personal touch with a potluck-style gathering. This piece showcases a balance of modern minimalism and celebratory charm.
Apache Marine
Apache Marine is a leading provider of comprehensive marine services, specializing in engine servicing, detailing, refurbishment, boat sales, and branded apparel. This project focuses on creating a cohesive design that encapsulates the company's diverse offerings and commitment to excellence.
The design strategy emphasizes a clean, modern aesthetic that reflects Apache Marine's professionalism and attention to detail. A consistent color palette and typography are utilized across all sections to ensure visual harmony. High-quality imagery showcases the company's services and products, providing visitors with a clear understanding of what Apache Marine offers.
The design strategy emphasizes a clean, modern aesthetic that reflects Apache Marine's professionalism and attention to detail. A consistent color palette and typography are utilized across all sections to ensure visual harmony. High-quality imagery showcases the company's services and products, providing visitors with a clear understanding of what Apache Marine offers.
Apache Marine Apparel
Two hat designs which emphasize the clean, modern aesthetic that reflects Apache Marine's professionalism and attention to detail. A consistent color palette and typography are utilized to ensure visual harmony.
Her Bar Co.
Her Bar Co. was designed to embody the refined elegance of traditionalism and old-money aesthetics, blending timeless sophistication with a modern, high-end service experience. Every element of the brand— from its logo and typography to the business cards and overall visual identity—was crafted to exude luxury, exclusivity, and effortless class.
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