Mayor Woody Baird – Political Campaign Strategy

This project centered around strengthening the digital presence of Mayor Woody Baird’s re-election campaign. My primary responsibility was to create and manage the official campaign website, ensuring it was professional, mobile-friendly, and served as the central hub for campaign messaging. The site featured straightforward navigation, landing pages for community involvement and policy priorities, and a design that reflected the timeless and trustworthy brand of the campaign. In addition to the website, I participated in weekly content meetings to support the alignment of social media messaging. The project delivered significant results, with the campaign page achieving nearly 300K views and almost 50 days of total watch time, highlighting both strong voter connection and message retention.